As iPhones, Androids, Galaxies, and other smartphones and mobile devices continue to proliferate among the masses, mobile commerce is becoming hot within sales and marketing circles. Along with social media marketing, MCommerce is quickly becoming a priority for the most ambitious and innovative companies. In fact, it is so hot that internet marketing experts predict that MCommerce will approach 119 billion dollars by 2015.
Compared with other forms of marketing and advertising, online marketing is still in its infancy. However, unlike other older forms of media, the continual evolution of the web renders it infinitely more elastic and malleable marketing tool. In order to take advantage of the innumerable opportunities of the web, businesses must mirror its ductility, and be able to ident (more…)