How much does your business spend on digital media? In 2015 alone, $6.8 billion was spent on various formats of digital media in the United States. The following year, the United States took the lead as the largest advertising market. Within a single year, this country went from spending $6.8 billion to spending a staggering $190 billion on digital media for advertising and marketing purposes.
A few years back in 2012, Google reported that their search engine handled a monthly total of 100 billion searches. Just imagine how many key words and terms are plugged into Google’s search box today.
Since a major portion, or 93%, of the Internet experience begins with using a search engine to conduct research or engage in other activities, the results of a study by Outbrain are not surprising. Their (more…)