In 1996, Bill Gates coined the phrase “Content is King” and the actions of information seekers support that statement. Every month, approximately 300 billion YouTube searches for information are conducted. Visual images are often used in order to simplify more complex types of information and make it easier to process. This is achieved through the use of graphic recording and graphic facilitation. ConverSketch and ImageThink explain three ways that you can better distinguish between the two processes and decide which type of services will best meet your needs.
1. What Is Your Primary Focus?
Knowing what your primary focus is will help you decide which process will best benefit your company and be of most use in a particular situation. Graphic recording services focus mostly on visually capturing the information that is being presented at events in real time, using texts and pictures to clarify the information and point out connections between ideas. Graphic facilitation plays a more active role by using images to lead and facilitate group discussions, such as those occurring during seminars, meetings, conferences, or workshops. This ensures that all critical topics are addressed during the course of your event.
2. Does Your Event Require Guidance?
Graphic recorders primarily work to synthesize the key points of the content into visual images that simplify the information, and therefore generally rely on the leader of the event to facilitate the discussion process. However, the graphic facilitation process is guided by a graphic facilitator.
3. Is Information Retention Crucial?
Many people are visual learners who retain information better when it is presented to them in that format. Both graphic recorders and graphic facilitators offer whiteboard animation services and create striking whiteboard sketch videos that boost attention and retention, tell an important story, and get your key message across.
Planning your workshop, brainstorming session, or seminar is exciting, and the services of graphic recorders and graphic facilitators can be instrumental to the success of your event. By considering the above questions, you’ll be able to decide which process offers the best solutions for everyone involved in your event.