A mom in Virginia with twin boys with peanut allergies wants to keep her home and kitchen peanut-free. A college student who uses a grocery delivery service is allergic to dairy and wants a quick way to customize her order for safety. A pregnant woman wants specific foods to meet her unique dietary needs. All of these people can benefit from the future shopping experience being created with product catalog software and management systems.
There is so much to keep track of if you have an ecommerce store or platform. There are lengthy product descriptions, ingredients, allergen labels, photos, and nutrition information. Every ecommerce store that is or is considering selling consumer product goods (CPG) must have access to a product content management system.
CPGs have historically been sold at your local grocery store or what is referred to as “brick and mortar” in-person shops. However, the outlook for CPGs to be sold online is good. Currently, the grocery stores sell about 45% of all CPGs, but by 2025, that will reduce to 37%. While this doesn’t sound like a huge amount, it is when you consider no other such shift has occurred in recent history.
And the CPG market in the United States is huge accounting for about $2 Trillion dollars. So even a small shift is significant. With that, ecommerce sales are growing by leaps and bounds. In 2016, ecommerce sales were 396 billion dollars. In 2020, they should be closer to $684 billion. Much of this will come in the way of online offerings of CPGs.
A proper product content management system can help those running both small and large ecommerce enterprises stay ahead of the game. Using structured data and catalog management software, a quality product content management systems helps you to manage photos and images for easy uploading to ecommerce sites. It also keeps track of all of the product attributes like contents and ingredients. When you consider the dangers of allergies and the fact that mistakes can be deadly, content management can help keep companies in business and away from legal troubles.
By collecting all of the necessary data from packaging, digital catalog software keeps everything in order. All of your data can be accessible by systems such as Alexa and Google home. This helps you with brand management and marketing. Imagine all of your teams being able to log in and see every products, retailers using your product details for promotion, and proper targeting with an AI algorithm. This makes for the best and most up-to-date shopping experience for the online world. When you need a way to manage your entire product portfolio of content, a product content management system is the answer.