Digital marketing. The power of social media. You’re probably heard the buzzwords and wondered if it’s time for you to explore their relevance to your business. It’s a new and confusing field, but you don’t need to tackle it alone. An advertising agency can help you map out a digital marketing strategy suitable for your business. The internet and social media give you all kinds of ways to connect worth your customers. An effective marketing strategy can help you pinpoint how to reach exactly those customers who are trying to find your products and services.
What can an ad agency do for your business?
A creative agency can help with a whole range of marketing tasks like strategic branding, creative execution, digital and social marketing, media planning and buying, and web development. The focus will increasingly be on digital marketing in coming years. By 2014, the average company budget already allocated 25% of the total marketing budget to digital. By 2019, digital marketing share of advertising budgets is projected to triple, to 75%.
Does this mean that all personnel – business to consumer management, Chief Marketing Officers, Marketing Directors, Marketing Departments, CEOs and even Presidents – need to take crash courses in digital marketing? The answer, luckily, is no. The better choice is consulting with an advertising agency to develop and execute your overall marketing strategy, including digital and online marketing.
What are the benefits of hiring an advertising agency?
Even though digital marketing delivers the best ROI or return on investment, very few companies have dedicated social media teams. That’s where an advertising agency can help your business reach out to new and existing customers. The internet and social media have opened up new channels of communication, and a marketing agency that specializes in digital marketing can help you design a strategy to benefit from these channels.
For instance, consider the fact that consumers trust online media not only to find products online but also to provide reviews. As many as 80% of consumers at that they do a lot of online research before making a major purchase decisions. Nearly half or 46% say they trust social media for help in making such choices.
How do ad agencies reach customers online?
Following the consumers’ lead, companies are migrating their advertising efforts to social media. About half of all companies now use digital marketing. However they don’t necessarily have the expertise to plan an effective strategy.
An advertising agency can help your business reach the consumers who are already looking for the products and services you provide. One of the biggest advantages of digital marketing is that it can be targeted to reach particular audiences, by location, preferences, and even buying history.
One of the unexpected problems of the Information Age has been the glut of information. There’s almost too much out there to digest and turn it into something that marketers can use. An advertising agency can help your business make sense of this information to connect with consumers and to understand their preferences.