Hello. It’s 2015. If you are a business without a website, then we’re very concerned about you. Do you have a yellow pages laying around your house anywhere? What do you use it for now, a door-stopper? With the advent of the internet and search engines, the world changed the way they searched for and conducted business. To date, around 95% of businesses see blogging and having a website as an extremely valuable marketing tool. Additionally, 93% of all internet experiences start with a Google or Bing search. You want to do whatever possible in order to ensure that your business shows up on search results; all of that begins with a website.
Now that you know the benefits of having a website, here’s how to make your website as optimized as possible, giving your customer the experience they need and giving you the visibility you desire.
Web design and readability is an extremely important aspect of building your site. You want your website to be appealing, readable, and very clear as to what services your business offers. In addition to a good desktop site, creating a mobile website is extremely important. In a recent survey, it was reported that approximately 25% of all searches were made on mobile devices. The benefits of a website are pointless if you don’t have them in the correct format.
As far as inbound marketing tools go, having a blog on your site with engaging, unique, and constantly streamed content that’s relevant to your business. Utilizing SEO is important here, but make sure to create content that addresses the audience’s wants and needs before anything.
Get Help With Social Media
Once you establish a blog, the next step is to promote your content via social media outlets. Enlisting in the help of a marketing company to help with social media will benefit your company exponentially.