93% of all online experiences begin with a search engine, and that statistic only looks to be going up as time goes on. Subsequently, learning to get yourself noticed in search engine result pages, particularly those owned by Google, is incredibly important if you want to earn a portion of the $1.5 trillion eMarketer estimates web users will spend online by the end of 2014.
Unfortunately, because search engine optimization strategies are constantly evolving, unless your business is in marketing, you likely lack the time, the resources, and the manpower to keep up with your most effective options. That’s where SEO services come into play. Of course, you need to know how to separate the best from the many, many mediocre SEO services out there.
Four Things You Need to Keep in Mind when Choosing SEO Services
- An SEO Company Worth Its Salt Won’t Mind Giving References
- You Have to Know What You Need Going In
- Test Their Creative Mettle
- Look for a Company with Experience with Similar Businesses
As WhaTech, a popular technology and marketing website, writes, you need to get references and proof of ability before you employ any SEO company. It’s just like hiring anybody else in that way. If a company is hesitant about giving you references, you should be equally hesitant about hiring them.
One of the biggest issues businesses have when trying to choose an SEO company is finding a service that can give them what they want. The biggest obstacle? Companies expect to go in to an SEO service and have them give them all the answers. As MOZ points out, nobody can help you get what you want through SEO unless you actually know what that is.
Creativity or the lack of it will be the biggest deciding factor when it comes to the success of your SEO campaign. Why? As Inbound Writer suggests, content drives online business more than anything else. Subsequently, you need to make sure your SEO company is great at telling engaging, educational stories. If they can’t do that for you on the spot, they likely aren’t worth your time or money.
Whether you run a small or medium-sized business or an enterprise-sized behemoth, you have specific needs that are unique to your company. That’s why Inc. places so much emphasis on choosing a company that has experience working with other businesses like yours. They know what makes SEO campaigns for your industry and your company size successful.
Did you recently begin work with SEO company services? How did you choose between the good SEO services and the bad? Let us know in the comment section below. Learn more about this topic here.