Marketing Analytics Services: Why You Need Them
Businesses have been utilizing marketing analytics services for years. In modern times, there is an array of ways to analyze business practices. Demographic reporting tools and geospatial reporting are beneficial to all businesses. When you must plan, collect, report, and analyze the data it is pertinent to anticipate the correct ratios. Between 2012 and 2022, the U.S. Bureau of Labor Statistics anticipates steady growth in jobs that require familiarity with GIS and location intelligence, including geographers (29 percent), cartographers and photogrammetrists (20 percent) and surveying and mapping technicians (14 percent). Marketing Analytics Services serve the sole purpose of benefitting businesses. Every business has something to sell, whether it is a product or a service, and marketing analytics services prove to the be best asset to getting more paying clients.
Demographic Reporting Tools and Their Importance
Why are demographic reporting tools important? Why would you want to know who is interested in your business, who is using your services, and who is spending their money on you? Astonishingly, the world’s population will grow by 50% in the next four decades to more than 9 billion. The current population is about 6.5 billion now. Marketing analytics services give businesses the power to target their audience because now they are better aware of who their audience is and what appeals to them.
Geospatial Technology and The Importance of Geospatial Analytics
Similar to reasons why demographic reporting tools are important to businesses, geospatial technology and reporting is just as crucial. Demographic reporting tells us WHO is buying our products and who is interested in our business. Geospatial technology and reporting tells WHERE people are buying. What communities are interested in your product? What area of the state does your product appeal to? Higher income areas, the middle class, or even the lower class? Who is able to purchase your product and who comes back for more? The geospatial industry is crucial to business success. In 2011, the industry alone generated about $73 billion in revenue and generated $1.6 trillion in revenue for the rest of U.S. economy. Spatial analysis is actually location intelligence. How can geospatial technology and demographic reporting tools help your business grow by targeting the correct audience?