People are traveling more than ever. In fact, we could be seeing one of the biggest surges in globetrotting activity in a long time.
With personal experiences and fond memories being embraced far more than penny-pinching, more families and individuals are doing their best to find great hotel deals to usher in the new year. The best hotel management software is a tool you can’t afford to be without as customers become more particular about what constitutes a good experience. Are you able to manage a sudden absence? Can your hotel reasonably address small to major problems as they arise? If you have any doubt about the above, look below to learn about how hospitality management software can make sure you’re not left behind as the world grows smaller.
Whether people are traveling for business-related reasons or are finally getting around to that long-awaited vacation, one thing remains constant — they want a comfortable, reliable and convenient place to rest their head throughout the day. The best hotel management software simply supplements what’s already there and makes day-to-day obligations more accurate and far easier. Great customer service hospitality should be timely (no waiting for hours to get a basic response) and flexible enough to approach just about any problem brought to the front desk.
No hotel or motel is complete without a return customer base. After all, nearly three out of four travelers will actively plan to return to a destination they’ve been to before — why risk losing their business by failing to install a simple software upgrade? According to research provided by CEB, over 95% of customers that are forced to expend a high amount of effort with a company over a problem will become disloyal. Another survey by Harris Interaction saw 85% of customers quitting business with an establishment over a bad experience.
Although every family and each individual will have unique problems, there are a few commonalities you can check off the list immediately with the best hotel management software. The average no-show rate for hotels is 10% every day, so keep this threshold in mind to accommodate people who want to stay at your establishment but didn’t get the chance before. Struggling to find basic information (such as additional amenities, food pricing or surprise fees) can also turn a good experience into a bad one with alarming quickness. Besides basic prices and location, BandB travelers often look to the following features when deciding where to stay — customer reviews, friend recommendations, photos and flexible cancellation policies.
Online benefits vastly outweigh meeting in-person or talking over the phone, as well. If your website isn’t adapted to suit mobile devices you could be losing more customers, repeat and new, than you thought possible. Mobile queries (such as through an iPhone or a tablet) related to travel have increased more than 50% these past few years. In fact, as many as half of all travelers will use their mobile devices to browse customer reviews or double-check schedules. When travelers conduct at least 15 research sessions before cementing a final booking, you can’t afford to shake that hard work and trust with a sloppy approach.
The best hotel software will handle the basic needs of any hotel, large or small, to ensure a seamless work environment for employees and a positive experience for customers. No-show rates and surprise visits can be handled with ease with an accurate scheduling system, updated on a constant basis to keep up with the dynamic nature of travel culture. Complaints can be logged and additional information, such as personal allergies or disability pets, can be punched in to keep frustration at bay. While it can take a few days to get used to the new software, the financial and social impact it will leave is well worth it.
The future of the hotel industry is in your hands. Let the best hotel management software handle the small stuff so you can get back to doing what you love most — embracing the art of travel and all the excitement that comes through your front door.