How is your hotel technology helping your customers and employees?
The old days of pen and paper are long gone. A modern hotel needs to be efficient, fast and, most of all, up-to-date. The best hotel software systems are those that streamline the process and get people where they need to go as quickly as possible. Travel is only looking better and better these days, so an overhaul will make sure you’re able to keep up with demand. A glance at the statistics below will help you build a better perspective on what’s to come.
Did You Know?
The future of the hotel industry depends on good technology and a proactive approach to customer satisfaction. Building better loyalty with just 5% of your customers could lead to an increased average profit of 25% at the very least, with some estimates as high as 100% per customer. An estimated three out of four travelers much prefer to return to a destination they’ve visited previously, to boot. You’ll want to take extra steps to improve your hospitality, because the amount of potential in creating repeat customers is nearly endless.
Customers are constantly on-the-go. For example, they might compare and contrast hotel options while on the bus. They could skim a few customer reviews while in line at the grocery store. Upgrading your hotel technology can seem like a tall order, but starting off with a mobile-friendly website will clear up a major headache right off the bat. Mobile queries involving the travel industry have increased by 50% over the past few years. When your website is hard to navigate or all but impossible to view on a phone? You’re just asking for disappointment.
The issue of customer loyalty was touched on above, but let’s keep exploring this underfed element in the travel industry. Customers reach out to hotels because they want a comfortable place to stay in-between point A and point B. Good food, responsive service and a cozy bed are simple and much beloved pleasures. A little effort goes a long way and, likewise, a lack of effort can potentially turn visitors off for good. CEB research found as many as 95% of customers who have to spend a lot of effort to solve a problem are likely to be disloyal.
Little will turn off a customer quicker than a hotel that doesn’t get its numbers in order. Hotel technology includes hotel front desk software specifically designed to manage the day-to-day affairs of the average travel establishments. The average no-show rate for a hotel or motel is 10% per day. Customers also prefer to book online than in-person or over the phone, making a quick table practically invaluable for keeping everyone’s information and costs in check.
Hotel Management Systems
How can your hotel keep up with the changing pace? Keep your customers’ and employees’ basic needs in mind. Employees need software that will help them stay organized and focused as they book schedules, address concerns and answer calls. Customers, on a similar note, just want to travel with the least amount of friction possible. The average traveler will conduct 17 research sessions before they commit to a booking, so you need to make sure you’re not giving them a reason to seek out your competitors.
From handling customer grievances with a flourish to keeping track of each and every booking, the best hotel management software is a key ingredient to a memorable stay.