Creating a successful business these days can seem a pretty complex recipe.
You need a smart website to attract customers…but you also need a strong marketing strategy to get them to said website in the first place. You need to take advantage of search engine results…but you also need to beef up your security so you don’t attract the wrong attention. When you’re having a difficult time keeping track of it all IT consulting has everything you need in one handy location. Managed IT services are a hybrid of digital marketing strategies and security initiatives, staffed with professionals eager to bring out the best in your business.
Here are five elements you should add to your repertoire this year.
What’s the cream of the digital crop? Look no further than SEO. Today over 60% of all organic clicks will go to the top three search results, which is bad news for businesses that don’t have the revenue or numbers to get themselves noticed right off the bat. Search engine optimization strategies increase your chances of being noticed while providing customers with informative and organic marketing. In other words? A win-win for both parties.
Do you want to improve customer engagement with your brand? Blogging is a great way to do so. B2B companies that blog have been found to generate 65% more leads than those without blogs. Additional studies have also found blogging to increase web traffic by 50% or more for some brands. Blogs are a way for customers to access additional information about your services or products through testimonials, reviews, videos, microcontent and updated news.
The last thing your business needs is a website that doesn’t accurately portray its professionalism. One study found nearly half of respondents stating that a website’s design is their number one criterion for determining whether or not a business was trustworthy. Websites also become obsolete a lot faster than normal, with just two years being enough time to have you fall behind. Whether it’s improving your visual interface or adding mobile customization, there’s plenty to take advantage of with IT outsourcing.
What else can IT outsourcing do to make sure your business is set up for success? Network support is crucial. Without it you very well could be seeing the end of your brand before it’s even begun. The average small business has more barriers than ever with today’s technology, ranging from data theft to identity theft. One study concluded 20% of small businesses will be hacked within one year. Another 45% of data losses were also done to end-users deleting information. Managed IT services can beef up your firewalls, create stronger security initiatives and basically make your life much, much easier.
The function of digital marketing is to bridge the gap between online consumers and online brands. Without a strong SEO campaign and appealing website design in place? You might as well be throwing out a net into an empty ocean. Every year Google will change its search algorithm around 500 to 600 times. The biggest challenge B2B marketers are facing in regards to lead generation is creating high quality leads that deliver on results. With the aid of IT outsourcing you can keep your business from putting all its eggs in one basket.
When you’re ready to enjoy the fruits of your labor there are IT solutions just waiting to be explored.