How can a business have a successful online marketing campaign? It’s simple. There are really only two steps. First, have a good landing page for customers. Secondly, the company must have an excellent web site. Here are a few tips on how to accomplish both.
Making a Great First Impression Always Applies, Even Online.
It is often said that a first impression is made in the first three seconds when meeting people in person. An online presence grants a little more leeway with about 10 seconds. However, unlike a first impression in person people will just leave a website they don’t like. A company must impress the customer within the first 10 seconds, and that includes the loading time for the actual web page. In this instance, it can be helpful to hire an accomplished web designer.
A Successful Website Should Have These Three Features.
When people use a website, they want to find what they are looking for quickly. If they have an issue or question that is not answered by the company’s website, then they must have a way to contact the company. Lastly, if they are impressed with the website it is likely they will want to know more about the company. Therefore every website needs at a minimum a simple navigation bar with a Search box, a Contact page, About page.
Here Are a Few Perks to Hiring a Web Designer.
Creating a website can be easier today than it was 15 years ago. There are many web site companies with pre-built website options. This is a route many people chose to go, however it may not be the most professional option for a growing company.
A web designer can create the best website for a company’s individual needs. This may look different for each company and that’s a good thing. A company that sells eye glasses would need a different layout than one that offers life coaching. Consider what your customer is looking for when they come to your website, and then make it easier for them to find it.
How to Choose the Perfect Web Designer.
Some businesses choose a local web designer. This decision could be based on the desire to be able to sit down and discuss ideas in person. While local web designers can be great, don’t let geographical proximity have the final say. Just because you live in Georgia doesn’t mean you need a Savannah web designer. Look for web designers who understand the mission of the company, and who take the time to answer your questions.
It’s estimated that 70% of search link clicks are organic. When visitors first arrive at a website, it needs to load quickly. It must be easy to navigate, have an About page with the company mission statement, and provide a way for the customer to contact the company if they wish. While there are options for a ready-made website out there, a good web designer can help make your vision a reality.