If you want to network with other businesses in your industry and grow your contact list, you’ll need to go to a trade show. An event like this can condense months of hard work into a day or weekend. But to create a successful trade show booth you’ll need to do a little bit of preparation before hand.
If this is your first time at a trade show, don’t be nervous. Remember that the ultimate outcome for this undertaking is building the company’s customer base. Generating interest in the company is the main goal of your trade show printings, and while the signage will help there are a few additional tasks you’ll want to lock down before hand.
Generating Interest: How to Communicate With Potential Customers.
Trade show booths shouldn’t all look alike on the floor. How will the trade show audience distinguish between companies? Boring will be the death knell of any booth. So take the time to plan out your strategy.
Trade Show Printing: What to Know About Your Banner Printing.
Signs are important. About half of the customers who enter a storefront do so because of the signage the store used. Oversized printing is perfect for a trade show as you want your company’s booth to stand out. But this doesn’t mean that the signs should be packed full of words and images. It is recommended that blank space makes up about 40% of each sign. If too much is going on, it looks muddled and unattractive, and the viewer won’t be able to zero in on the right information.
Don’t assume that a flashing digital screen will work better than a plain printed sign either. The human eye actually prefers printed materials over digital, as it is skimmed over in about 15 seconds. A good trade show printing will clearly state the company’s name and purpose, but not be overcrowded in a way that causes confusion.
Don’t Send the New Guy: How to Create Strong Leads.
It’s true: sending your most inexperienced people is a bad strategy for creating new leads. The people manning the booth will need to be knowledgeable about the company and the product or service offered. They’ll need to be able to answer questions easily, quickly, and to strike up conversations naturally while keeping them going.
The people attending a trade show are there to gather information, although this doesn’t mean that they’ll initiate conversation each time at every booth. There will be dozens if not hundreds of booths set up, all with their own trade show printings displayed. If your booth stands out and a possible new contact approaches, it is imperative that the person representing the company is able to engage and secure their information for a follow-up.
The key to a successful company is growth. But it doesn’t happen without some effort, which depends on careful planning. A trade show can be an excellent strategy for creating new connections with other vendors and new customers. But first, you’ll need to get your booth in order. Create good banners, appoint friendly and knowledgeable staff, and remember to follow-up with new contacts. There’s no reason to be nervous.