Regardless of what type of business you run, where the business is located, or how long it’s been around for, one thing is clear: developing a strong online marketing campaign, specifically focusing on search engine optimization strategies (SEO), is one of the easiest ways to ensure that your business is successful.
If you think that your business might be lacking when it comes to SEO, here are three tips to keep in mind:
- Make sure that your website is mobile-friendly. A website that doesn’t work well on a mobile device — e.g., takes a long time for pages to load or doesn’t display the content with proper sizing — is going to deter search engine users from browsing the site at all. Considering that over 50% of all local online searches are conducted on a mobile device, it’s incredibly important to realize that the population of mobile device internet users can influence your business a lot. Search engine optimization strategies should always take into account the growing use of mobile devices.
- Include a variety of content types throughout your website, and make navigation as easy as possible. Between written content, photos, videos, infographics, and slideshows, there are tons of different ways to get information across, and depending on your target audience and the mediums through which you want your content shared, it’s important to keep an open mind when it comes to content types. With any kind of search engine optimization strategies, the goal is to grab your viewers’ attention right away, bring them to your business’ website, and then provide interesting and accessible links to other pages within your website — essentially, you want to maximize the amount of traffic the page is receiving. Over three-quarters of all marketing experts, specializing in local search optimization, agree that high-quality content creation is key for a successful SEO campaign.
- Encourage customers to give reviews. A Pew Internet research study showed that an estimated 58% of all consumers will do some amount of research online before buying a product/service, and it’s hard to see that positive feedback from previous customers will encourage more prospective customers to consider your business seriously too. Additionally, when creating local SEO page rankings, Google takes into account the number of customer reviews a business has acquired. Not only do these reviews confirm that the business is legitimate, but they provide links back to the business’ website.
SEO marketing doesn’t have to be complicated, but it is something that requires a lot of work on a consistent basis. Most businesses choose to get some extra help from a professional SEO company for this very reason, but it certainly never hurts to do some research on your own and figure out what needs to be addressed.