When you own and operate a business, it’s important to have a professional web design company create a site for you. Furthermore, you also want your website to function well on multiple platforms, such as mobile phones and tablets.
Why Effective Web Design Templates Are Important
Were you aware that it just takes visitors 50 milliseconds to form an opinion about a website? When your site has been developed using effective web design templates, however, potential clients will tend to view your business as being credible.
A recent survey showed that 48% of its participants stated that a website’s design is a determining factor in this regard. Furthermore, 94% of the survey participants stated that they would mistrust or disregard a website based on its design. Chances are that these sites aren’t using effective web design templates.
Websites also need to be accessible on multiple platforms. You’re probably aware that approximately 50% of mobile phone owners primarily access the Internet with this device. When they aren’t able to access a site on their mobile phone, they may not return to it on another device, such as a laptop computer.
Why Content Marketing Is Effective
In addition to having a site constructed with effective web design templates, your business needs to have an effective marketing strategy. This is where having relevant content can make a significant difference in the amount of traffic that you receive. Content marketing, according to recent research, can potentially lead to an increased revenue for your business of 40%, which is significant.
To increase traffic to your website, the most effective search engine optimization (SEO) tactic is relevant content. Roughly 72% of global marketers agree with this strategy. It’s also important to update this content on a regular basis, so that visitors can learn something new about your specific company, networking events, or industry-related news.
Why Social Media Is Important
Does your business have a dedicated social media team? You may want to consider outsourcing this as well. Facebook is actually considered to be the most important social platform by 66% of marketers, according to a Social Media Marketing Industry Report.
SalesForce Marketing Cloud also issued a report about social-media-related behaviors. The results indicated that when a business responds to them on social media, 83% of customers will either “love” or “like” that business. This is where having a dedicated team interacting on social media can make a major difference.
Marketing videos are another effective strategy that can be used on social media such as Facebook. During the past month, Animoto’s “The State of Social Video 2017” report indicated that these videos do encourage consumers to make purchases. According to the report, 64% of the consumers that watched a marketing video made a purchase afterwards.
It’s important to note that 47% of marketers will upload 4 or more marketing videos every month, according to Animoto. These social videos are optimized for mobile devices by 81% of marketers. Just as with relevant written content, posting new videos on a regular basis can increase the traffic to your social media pages as well as to your primary website.
In addition to Facebook, 94% of B2B marketers include LinkedIn with their content marketing strategy. While this social media platform tends to have a career focus, it also provides company information and links to other relevant content.
Outsourcing Your Website Development and Marketing Needs
You may be interested to know that more and more marketers are increasing their digital marketing investments. The “2017/2018 Global Digital Outlook Study” revealed that this is the case with 43% of global marketers. When it comes to what they’re spending on their overall marketing budgets, almost 50% are spending half or more on this.
When you outsource your website development and marketing needs, you will be able to focus more of your attention on daily business operations. Search engine marketing companies can provide these and other valuable services.